Playbooks, product thinking, and founder notes on answering every call and booking every appointment — for appointment-based businesses.
The story behind Switchly.ai — why existing AI receptionist tools fall short and what it takes to build one that actually works.
· 8 min read
What makes the best AI receptionist for dog groomers, why breed and size matter, and why real booking beats sending callers a link.
· 8 min read
What makes the best AI receptionist for golf instructors, why lessons, clinics and simulators need different handling, and why real booking beats a link.
· 8 min read
What makes the best AI receptionist for lash and brow studios, why fills vs full sets matter, and why real booking beats sending callers a link.
· 8 min read
What makes the best AI receptionist for massage therapists, why session length and no-shows matter, and why real booking beats sending callers a link.
· 8 min read
What makes the best AI receptionist for personal trainers, why recurring clients and new leads matter, and why real booking beats sending callers a link.
· 8 min read
What makes the best AI receptionist for spas, why premium tone and multi-room scheduling matter, and why real booking beats sending callers a link.
· 8 min read
What makes the best AI receptionist for nail salons, why table turnover and service length matter, and why real booking beats sending callers a link.
· 8 min read
What makes the best AI receptionist for hair salons, why stylist matching and service length matter, and why real booking beats sending callers a link.
· 2 min read
From Go, TypeScript, and Linux to AI superpowers. Our CTO Josef reflects on 10 years of pepa.holla.cz and introduces the next chapter at Switchly.
· 6 min read
A founder reflection on ambition, obsession, and building Switchly without sacrificing the family that makes winning worth it.
· 7 min read
What makes the best AI receptionist for barbershops, what most tools get wrong, and why actual booking matters more than sending callers a link.
· 5 min read
How to get 24/7 phone answering without paying for a call center — using an AI receptionist to book appointments, answer FAQs, and capture leads after-hours.
· 4 min read
Why voice-first AI is the next leap: real-time business happens on calls, and voice demands latency control, interruption handling, trust, and strong guardrails.
· 6 min read
A practical comparison of hiring a receptionist, using an answering service, or using an AI receptionist — shaped by real receptionist experience.
· 4 min read
A simple formula to estimate what missed calls cost your barbershop or salon, and how to fix it without hiring.
· 5 min read
The three failure modes that kill trust in AI receptionists, and the guardrails that prevent them.